Press releases are probably just a new venue for spam. I hate to say it, but we had a big debate internally about whether to do our own press release on the release of the new site. We opted not to, since a press release is usually something you automatically delete, know is full of lies, and only shows how conventional you really are. Now, if you can get a real newspaper to do a real story on you.. that is a different matter.
Awhile ago I recently got a lot of spammish press releases regarding the news about CharterX & Wyvern’s recent merger / acquisition. Then I got the emails from Karen. Why had I not posted this big news? I don’t know.
That led me to a lot of other things I don’t know:
- Why is the cat always hungry? Its bowl is full, yet it looks at me with wanting eyes, “Hold me .. or feed me.. but let’s do something here.”
- Why does it rain, just as I arrive at the tennis courts? Surely I have pissed God off a lot in my irreverent youth, but am I not entitled to a tennis game?
- How do some Montrealers justify staying in the city in the winter? Is it only the young ones that stay, or are we truly masochistic people that crave the pain of extreme temperatures?
The thing that really got me though (again) was why a safety auditing firm would get purchased by a marketing firm. There is no doubt in my mind that it is good business to pimp one’s safety, but actually dragging the auditor into that equation is a bit like the phony association that puts plaques on the wall of the mechanic for “Good Business Practices” after he rapes you for the transmission you didn’t need.
This story gives a quick overview of the public story about why CharterX bought Wyvern. (Quick reminder, the last company to buy Wyvern was Flighttime.com)
I am sure Jim and Walt have the best of intentions with this recent merger, but it smells funny to many. Why would General Motors sell you a car and do your insurance? The separation of church and state are real hot button issues to auditors who take their credibility seriously. Marketing safety is great, so long as everyone knows you didn’t buy your way into it.
Admittedly, CharterX is perceived competition to RSVPair.com, where I spend most of my time, but we really don’t see it that way. Our sales process may involved silly tricks like this, but the reality is that CharterX is good at what they do - creating an industry exchange of sorts, while we on the other hand are good at just good old visibility. Anyway, it is a nice summer day. The clay courts at my overpriced tennis club are calling me.
Popularity: 21%
No comments yet.
RSS feed for comments on this post. TrackBack URI
Leave a comment
You must be logged in to post a comment.