Aviation Marketing Intelligence

People use big words and concepts like ADD and other equally household acronyms to describe what I’ll call “my people.” Some say we are crazy, but I’d argue.. that given enough time we can make anyone crazy. Mike Heaton simply refers to them as the “fun” guys & gals. (As in, we might be troublesome, annoying, hard to manage…but so much more interesting.)

It has been said that sales people, hunters … you know, ADD & creative types all share one thing: An intense desire to feed the need for novelty, change and thrills. While others prefer the comfort of predictable activities, some just prefer daring commando raids that involve rapelling out of a helicopter, deep inside enemy territory to show just how tough they really are.

While I am no commando type guy, I think my adrenal glands are closet “deep raid freaks.” Israeli commandos aren’t playing a video game - they will really have a bad day if they don’t get back to the helicopter in one piece and on time. That requires focus, which is typically not associated with ADD in society’s broad stereotyping.

As a poor and weak student of Anthropology and Geology I would like to go on record and say one thing about hominids: We are all animals, and animals need a thrill or they rot… no matter how boring the animal it is, the fight or flight response is designed to protect, focus and maintain the species. It might be logical, perhaps (self serving for sure!), to conclude that all flavors of humans should have some need for a thrill, be they sky diving instructors or accountants.

Today I am going to fly a helicopter and I was examining the change in my attitude towards aircraft: Once they were fun, and I want to make them fun for me again. But why am I really doing helicopters, instead of something that I am actually qualified to do? Simple, it is different, challenging… and I am really look forward to the whole “whizzing above the ground surprising the neighbours bit.”  That will certainly be more fun than studying for the Transport Canada written exam at the Library.

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