Aviation Marketing Intelligence

Balancing your company’s daily investment of funds and energy isn’t easy. Fortunately, while in the start up phase of our own business, we were given some very clear direction by a friend. He said, “Spend as much (or more) on your sales & marketing effort vs. ‘everything else’ and your business will fit the pattern of the most successful start ups in history.” If you can’t or won’t you are prone to flounder.

Continue reading »

Popularity: 95%

What is wrong with this picture?

I’ve held off on making this post, but I just couldn’t take it anymore. The aviation community (and many other similar communities of businesses) may be the last figure this out, but traditional media that we’ve thought to be great actually suck. They suck a lot. And, they know it. That is why there will be no New York Times in print in 5 years.

Continue reading »

Popularity: 60%