Aviation Marketing Intelligence

This article was first published on IRMI.com and is reproduced with permission. Copyright 2007, International Risk Management Institute, Inc.

It is not often that we write about clients but in the case of Worldwide Jet, the inner workings of his company were too good not to share. This is a charter company that makes money with their own heavy jet equipment. On the surface this seems absurd, but anyone who knows corporate aviation, the charter business, etc. will agree that pretty much “no one” makes money. If they do, it is only via management of “someone else’s aircraft” that they get paid to crew, maintain, charter and hangar.
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Popularity: 100%

Are Canadians cultural innovators? Or the bleeding edge of degenerate behavior? (Ok, behaviour for all you fussy Canucks.) If you were looking to rank a culture based on how well it responded to customer demand, how would Canadians score? Probably quite well. I’ve always wanted to gulp down a beer or three during a movie. Think of it as risk mitigation. The movie might be terrible, but.. you’ve had three beers! It’s the movies, eh?

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Popularity: 56%

Finding clients is not easy.

Seth Godin recently posted a story on how even blind squirrels find the occasional acorn. God knows how many of his books I’ve shipped to our directory and consulting clients. He’s distilled one of the most basic struggles of the dynamic FBO, air charter or any other aviation business into a concise story.

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Popularity: 69%