First Impressions
Posted by dan on March 4, 2008 under Marketing Strategy
Adam asked me to start entering my thoughts here instead of the emails I send regularly. Since I don’t fly, or work around airplanes often, I had to think of a marketing story that would relate to the challenges of finding, retaining and growing the customer base.
Naturally, futons were the next logical extension to my limited aircraft repertoire. It began with my wife requesting that we replace our lumpy old futon mattress with a new one, preferrably something slick and sexy like the image to the right. (”Look honey.. they come in BLACK now!”) Living in the heart of rural New Hampshire, it is near impossible to find a store that sells futons, never mind one that carries a variety of options.
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