Aviation Marketing Intelligence

Painfully honest help for Jet Owners, Charter and FBO Firms

By Adam Webster

Archive for April, 2008

Realistically, there are few similarities between these institutions.

Eclipse Aviation is a privately funded aircraft manufacturer. The British Empire is… well, we assume you all know who “they” are. The common thread, that binds them, however, is our good friend Mahatma Ghandi who famously offered:

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Popularity: 55%

Aviation Obsession

Posted by adam on April 16, 2008 under Airborne Adam, Story Telling


Recently, I was reading up on some amphibious / float aircraft I was interested in operating on the river near Montreal. (I suffer from SAFWL - Seasonally Affective Floatplane Wanderlust.)

Naturally this is all fantasy talk, since f*&$%ing Google has not yet acquired our company. Until that time, I’ll spend a little bit of time talking with Jim …

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Popularity: 51%

The Survival of Part 135 Companies in a Fractional Market

Adam was helping me understand a client file the other day, when something odd struck me:

Fractional ownership of jets has eclipsed private air charter.

The funny thing about this trend is that despite the lack of scalability or profitability within many fractional firms, the reality is that many customers seem to prefer to consume their private aircraft experience one of three ways:

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Popularity: 63%