Aviation Marketing Intelligence

Painfully honest help for Jet Owners, Charter and FBO Firms

By Adam Webster

Archive for August, 2008

Long ago, in a lifetime far away, I was a chemist. Those who have read my postings in the past will recall that my father was an immigrant factory owner who eventually taught me the trade. Working in plastics, I apprenticed under my dad and by the time he sold the business and went into retirement I had become the laboratory manager and head chemist.

Enter the new guy: young salesman-turned-owner, enthusiastic but inexperienced. This was his first company and he had no industry background.

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Popularity: 31%

Nothing makes one as smug as seeing news that you were right.

One of the benefits of aging is gaining that increased confidence of being able to smell trouble, point it out and know you’re right. When you make the right decisions, you get to avoid all the pain, headache and cost of those grander blunders you might have made in the past.

While mistakes cost us a lot, the key is surviving and learning from them. This is what makes the subject of Sentient facing liquidity problems so interesting. How could you be slow paying your vendors when you’ve already collected the money up front?

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Popularity: 59%