Aviation Marketing Intelligence

We all hate hangovers. There is nothing pleasant about waking up from bad dreamless sleep to the intense regret that you begin to associate with sobriety.

But, in general and private aviation, metaphorically, we like TO DRINK. And we do it A LOT.

And that’s ok, so long as the booze keeps flowing, but the spigot is being shut off and lots of people aren’t as pretty as they once were. That little air taxi co.? Yeah, … not so cute in daylight. The manufacturer? Let’s not discuss the unspeakable acts they performed to get customers.

Dayjet’s recent collapse and Eclipse’s soon to follow path highlights just how far hubris and delusion can take you, your investor’s money and others into that big crater when you go on a bender.

Our cute little industry suffers from truly catastrophic failures. Richard pontificates on these tragedies years before they happen, which leads us to write posts like “The Joy of Being Right but Ignored.”
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Popularity: 22%

As autumn fades and the first flurries have begun to descend on New England, I’ve taken time to reflect on the behavior of honey bees.

Since early spring they have been racing around my yard, buzzing from flower to flower in an orgiastic frenzy of pollination. In fact, they would regularly glut themselves to drunkenness. It was as if they had no idea that fall would come, flowers would shrivel and die, and that nothing would remain to sustain them through the coming winter.
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Popularity: 20%