Don’t you hate losing your keys? It is one of the most time honored modern struggles. You are late, you need them, and you can’t find them. If it is not your keys it is some PDA or phone thing you’ve grown attached to. Or, if you are really absent minded, like me, it is your wallet, … and keys.

A recent informal poll of air carriers in the hardest hit economic zones offered a resounding revelation that made us think about keys. Sales. Finding new customers is a bit like looking for your keys. When you need them, they are hard to find. Then we got a slug of these responses while doing the informal poll: “Things are slow.. we can’t / won’t advertise now…”
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