The reality of spam is that it is so common to your mail server is that you don’t get to see a lot of mail.

In the aviation paradigm this leaves me wondering how will any FBO, charter firm, etc. actually get anyone to read mail. We are an industry of spammers. The NBAA lists and empty legs alone are a testament to vacuous mail that has little or no value, but yet swamps your inbox.

When you misbehave with email, it can get serious, since filters will just blacklist your vapid and unwanted content.

For the record, misbehaving means sending email without explicit permission. That one statement encompasses 99% of aviation marketing mail. Have you ever noticed that Netjets never spammed you, nor Pfizer or McDonalds? That’s because their marketing folk have serious accountability for long term damage they cause to their brand.
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