Help for jet owners and air charter operators.

The tough part about the childhood game of musical chairs is knowing that some fellow party goer gets the axe every time the music stops. Worse, it could be you if you aren’t fast enough in terms of lunging for that chair. While it would have been a stretch to say this about fractional ownership (or new positions in an Eclipse!) years ago, the fact is that we did.

Most sober folk knew the model wasn’t sustainable and they also knew that any (rare) profitable quarter was generated from the sheer volume of new share sales and the repurchase of old ones at a ridiculous discount.

What now?

The good news is that private jet ownership isn’t going away.

The bad news is that if you don’t know where you stand (value wise) you’ll have a tough time getting a fair price or valuation for your share, or in some cases any money at all. The beginning of the largest transformation in the space began with the announcement of cancellations of multiple billion dollar orders of jets and record losses amongst the industry’s biggest players. In some cases the losses exceeded the prior year’s reported gross income. (Digest that for a moment: How do you record a loss larger than your prior year’s gross sales? Mere mortals struggle with such concepts. Fortunately, mere mortals can’t or won’t buy fractional shares.)

What to do?

The new era of private travel will have owners that exhibit three qualities:

  • They negotiate at the point of purchase, not just sale. The contractual purchase or repurchase looks very carefully at variable and fixed costs that were formerly assumptions.
  • They understand depreciation protection. It is possible, but know how to ask for it. Being unreasonable or asking for something that isn’t secured by an actual interest (or lien) in the aircraft can be a waste of time.
  • They aren’t afraid of real experts. Aside from your lawyer and accountant, find a helpful airplane person that works well with legal and fiscal lingo and terminology. Legal and financial folks rarely have the acumen to know about basic disclosures that are not only public information, but rarely shared or offered with fractional owners.
  • As long as we didn’t scare you too much and you think you have a few extra questions, why not email us to to set up a time to learn more about how we help fractional owners and others navigate business aviation.

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    December 20th, 2009 at 1:41 pm


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