Aviation Marketing Intelligence

Painfully honest help for Jet Owners, Charter and FBO Firms

By Adam Webster

Archive for the ‘911’ Category

The Kingdom of Fear

Posted by adam on August 14, 2006 under 911, Airline Misery

The worst part about the 911 debacle (though this did benefit air charter / air taxi somewhat) is the fear. The Fear, as Oscar Acosta refers to it in various films and books, is a bit like “The Birds” in the famous Hitchcock film of the same name: Before you know it, they are all around you and you are swatting at stuff whether it is there or not. Since fear is the most primal emotion that governs our behavior, it is a mainline to manipulation. If you have someone afraid enough, you can make them do just about anything. While us marketing gurus like fear to some extent, I’d have to admit, it is no way to run a society… not if you want to belong to it much longer anyway.

When I read about the passengers turning the plane back 90 min. into the flight, I surmised that “the fear factor” has really hit an all time high in the UK, and is surely well on its way here.

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