Aviation Marketing Intelligence

Painfully honest help for Jet Owners, Charter and FBO Firms

By Adam Webster

Archive for the ‘Air Taxi’ Category

The biggest farce floating around the industry, be it airline, air charter or air taxi, is the moaning and wailing regarding Jet-A. Yes, it is expensive. Yes, it has gone up…. ok, it has gone up A LOT.

I hate to say it, but the Jet-A price increase isn’t the reason people are going out of business, or a reason to lay people off. It is an opportunity for the truly transparent to shine.

Fuel (or any cost you have) is not a reason for customers who need you, value you, etc. to ditch you. If you opt for the car instead of the plane, guess what? You’ll still get clobbered on price. Fuel is a very integral part of our lives. It is even raising the cost of my beloved avocados. But I’ll still buy them and look to cut somewhere else, like the avocados draped across the sushi I spend money on like an idiot.
(Hard times tend to be harder on the idiots.)

Continue reading »

Popularity: 54%

The problem with hype is that it can really get away from you. Salespeople often require lots of fantastic premises and a careful architecture of quasi logic and emotional zingers to keep the potential customers slack jawed and credulous. Dayjet (of all air taxi schemes) was actually the one that had the best hope of “working.” Nonetheless, Dayjet’s most recent big news has reminded us of one critical thing: True “Air Taxi” is a tough sell - not so much to future passengers, but the darn investors you need to fuel up the venture in the first place.

Continue reading »

Popularity: 62%

Press releases are probably just a new venue for spam. I hate to say it, but we had a big debate internally about whether to do our own press release on the release of the new site. We opted not to, since a press release is usually something you automatically delete, know is full of lies, and only shows how conventional you really are. Now, if you can get a real newspaper to do a real story on you.. that is a different matter.

Continue reading »

Popularity: 38%