Aviation Marketing Intelligence

Painfully honest help for Jet Owners, Charter and FBO Firms

By Adam Webster

Archive for the ‘Back to School’ Category

Why You Are Not NetJets

Posted by adam on February 26, 2007 under Back to School, Fractional Ownership, Story Telling

planes.jpgBalancing your company’s daily investment of funds and energy isn’t easy. Fortunately, while in the start up phase of our own business, we were given some very clear direction by a friend. He said, “Spend as much (or more) on your sales & marketing effort vs. ‘everything else’ and your business will fit the pattern of the most successful start ups in history.” If you can’t or won’t you are prone to flounder.

Continue reading »

Popularity: 95%

Disciplining the Staff at RSVPair.com

Posted by adam on October 12, 2006 under Back to School

mapfWhile we run the risk of litigation, accusations of battery and other pesky modern day problems, the reality is that we deal with problems the old fashioned way at www.rsvpair.com.

The tennis racket I am holding is what I will use to “discipline” Marc Anthony with for not removing N281VP from the certificate in question in a timely fashion.

When a carrier faxes op specs and signs up on the site we respond quickly. The interesting part about our job is that we manage more plane data than anyone else in the industry, and to get the best data you need to have good users. But you also need to have good employees. And, Marc-Anthony has been bad.

Continue reading »

Popularity: 47%

TP 11919 Fun and Games

Posted by adam on September 5, 2006 under Back to School

beaverThe TP 11919 (or PSTAR) is the first step in validating my flying licenses in Canada based on the US ones I have managed to accumulate over the years. It is not often that I trudge off to the Westmount Library for a quiet afternoon of studying, after all, I am 35 on the outside, but well over 60 on the inside.

When I decided to go “back to school” to activate the Canadian equivalent of my US license(s) a lot of odd things popped into my fragile brain thanks to the Canadian CAR’s. (Like FAR’s .. only they are CAR’s… make sense?)

Canada’s written tests for aircraft licenses are different in content mainly due to the fact that our constitution was written by beavers who needed to make sure all other animals had equal representation.

Continue reading »

Popularity: 43%