DayJet: Why Falling Down is Part of Learning
Posted by adam on May 21, 2008 under Air Taxi, DayJet, Eclipse Aviation, Ed Iacobucci, Private Jets
The problem with hype is that it can really get away from you. Salespeople often require lots of fantastic premises and a careful architecture of quasi logic and emotional zingers to keep the potential customers slack jawed and credulous. Dayjet (of all air taxi schemes) was actually the one that had the best hope of “working.” Nonetheless, Dayjet’s most recent big news has reminded us of one critical thing: True “Air Taxi” is a tough sell - not so much to future passengers, but the darn investors you need to fuel up the venture in the first place.
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