Aviation Marketing Intelligence

The Survival of Part 135 Companies in a Fractional Market

Adam was helping me understand a client file the other day, when something odd struck me:

Fractional ownership of jets has eclipsed private air charter.

The funny thing about this trend is that despite the lack of scalability or profitability within many fractional firms, the reality is that many customers seem to prefer to consume their private aircraft experience one of three ways:

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Popularity: 63%

Balancing your company’s daily investment of funds and energy isn’t easy. Fortunately, while in the start up phase of our own business, we were given some very clear direction by a friend. He said, “Spend as much (or more) on your sales & marketing effort vs. ‘everything else’ and your business will fit the pattern of the most successful start ups in history.” If you can’t or won’t you are prone to flounder.

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Popularity: 95%

We all love a great story. Even the mundane gets better, as long as the story “sauce” is adequate and flavorful.

Selling spoons on Ebay? Well, they are always worth a wee bit more if you can add the story sauce about the family that faced incredible hardship when they lost the other half of this set aboard the Titanic, which sailed from their nearby Southampton home. True? Who cares.. the spoons just went up in price.

Refined story telling came into its own around those first H.F.C’s (hominid fireside chats.) Fireside chats were a great place to swap stories about the hunt, animals, the other gender and the general highs and lows of neolithic life. Someday those stories would grow to include the highs and lows of one’s air charter experience and jet ownership.

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Popularity: 43%