Aviation Marketing Intelligence

The problem with good marketing with no substance, is that you leave the customer slightly anxious about their decision. Did I really need to upgrade to Vista? Does that herbal supplement really make me a better lover? Will my Eclipse 500 really replace my TMB 700?

Eclipse Aviation has its share of pumpers and detractors. Microjets (VLJs) have caused much attention to come to the world of general aviation, air taxi etc. Eclipse, however, may yet be more famous for their ability to market the idea rather than build a profitable aircraft manufacturing company. My take? Smart money usually follows the smart people.

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Press releases are probably just a new venue for spam. I hate to say it, but we had a big debate internally about whether to do our own press release on the release of the new site. We opted not to, since a press release is usually something you automatically delete, know is full of lies, and only shows how conventional you really are. Now, if you can get a real newspaper to do a real story on you.. that is a different matter.

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