Aviation Marketing Intelligence

Sifting through my inbox lately leads to a lot of despair. Fuel & Jet-A malaise, the economy, the climate, the dwindling US Dollar, the tragedies never stop. News and media folks (myself included I suppose) are more drawn to dark stuff. Frankly, it sells better. Because of this trend, there is a whole new generation of millennials who were born into an era where the news is always bad and everything is shocking so that at the end of the day, nothing is really that shocking.

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Popularity: 28%

The biggest farce floating around the industry, be it airline, air charter or air taxi, is the moaning and wailing regarding Jet-A. Yes, it is expensive. Yes, it has gone up…. ok, it has gone up A LOT.

I hate to say it, but the Jet-A price increase isn’t the reason people are going out of business, or a reason to lay people off. It is an opportunity for the truly transparent to shine.

Fuel (or any cost you have) is not a reason for customers who need you, value you, etc. to ditch you. If you opt for the car instead of the plane, guess what? You’ll still get clobbered on price. Fuel is a very integral part of our lives. It is even raising the cost of my beloved avocados. But I’ll still buy them and look to cut somewhere else, like the avocados draped across the sushi I spend money on like an idiot.
(Hard times tend to be harder on the idiots.)

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Popularity: 54%