Aviation Marketing Intelligence

Painfully honest help for Jet Owners, Charter and FBO Firms

By Adam Webster

Archive for the ‘JetCards’ Category

Nothing makes one as smug as seeing news that you were right.

One of the benefits of aging is gaining that increased confidence of being able to smell trouble, point it out and know you’re right. When you make the right decisions, you get to avoid all the pain, headache and cost of those grander blunders you might have made in the past.

While mistakes cost us a lot, the key is surviving and learning from them. This is what makes the subject of Sentient facing liquidity problems so interesting. How could you be slow paying your vendors when you’ve already collected the money up front?

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