Aviation Marketing Intelligence

Painfully honest help for Jet Owners, Charter and FBO Firms

By Adam Webster

Archive for the ‘Marketing Integrity’ Category

Nothing makes one as smug as seeing news that you were right.

One of the benefits of aging is gaining that increased confidence of being able to smell trouble, point it out and know you’re right. When you make the right decisions, you get to avoid all the pain, headache and cost of those grander blunders you might have made in the past.

While mistakes cost us a lot, the key is surviving and learning from them. This is what makes the subject of Sentient facing liquidity problems so interesting. How could you be slow paying your vendors when you’ve already collected the money up front?

Continue reading »

Popularity: 19%

Being a German workaholic, my father came to America in the late 60’s with a few hundred bucks (most of which disappeared into the pockets of his fellow immigrant taxi driver upon arrival in New York).  Nevertheless, he retired a successful business man with a multi-million dollar company.  As I was reminded daily as a child, he worked his butt off doing everything he could to succeed, and built a plastics company from the ground up.  Nothing was given- everything was earned. It was this obsession with perpetual labor that convinced me that this was a man who would never retire.  Nothing shy of death would stop the man who was impervious to the concept of “time off” from not clocking in 6 to 7 days a week. Needless to say, it came as a surprise when I got that late summer phone call telling me he was selling the company and calling it quits.

Dad was quick to allay my fears of terminal illness or dementia. Ultimately, it was marketing that got him in the end. Dad always took care of everything for himself, trusting none but his two giant, calloused hands to cover ever detail from turning the heat on in the morning to firing up the machinery, then into the front office donning a suit and tie to shake hands, wheel and deal, and watch the business boom. Then the playing field changed.

Continue reading »

Popularity: 35%

The problem with good marketing with no substance, is that you leave the customer slightly anxious about their decision. Did I really need to upgrade to Vista? Does that herbal supplement really make me a better lover? Will my Eclipse 500 really replace my TMB 700?

Eclipse Aviation has its share of pumpers and detractors. Microjets (VLJs) have caused much attention to come to the world of general aviation, air taxi etc. Eclipse, however, may yet be more famous for their ability to market the idea rather than build a profitable aircraft manufacturing company. My take? Smart money usually follows the smart people.

read more | digg story

Popularity: 63%

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]