Aviation Marketing Intelligence

This page contains a list of historical white papers on subjects that range from jet ownership, fractional jet ownership, air charter and air taxi marketing and the general trends, ideas and energy that flow through the business aviation space.

Fractional Opinion #1
In 2003 fractional jet ownership was approaching its apex of saturation. We knew (at the time) that the anecdotal flying through the office could be tallied into something coherent jibberish of some kind. This is what we came up with at the time. While I may appear to be young, fresh and hopeful, rest assured, I was not. I just did my best to look that way for the photo.

Fractional Opinion #2
The best thing about this 2006 KPMG piece by Peter Fuchs is that three years is that it provided support for our unpopular theories. Not only that, they (KPMG) use extensive data and documentation and big boy words to explain what I was trying to say in 2003. This PDF was brought to my attention by a member of our Fractional Forum.

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