As 2009 kicks off it is important for someone whose blog is titled “Aviation Marketing Intelligence” to have some idea on how to unload that airplane you don’t want to own anymore. (We don’t ask questions!)

Regrettably, being able to sell an airplane (in any environment) has more to do with the ground work that was laid before the crisis hit. And that means building trust, or as we like to say: “The Perception of a Trustworthy Co.”

And even that is rare. Simply put, people who are in the business of selling or brokering private jet and private aircraft transactions have been able to make huge sums of money precisely due to the lack of of information that makes it to the end parties that are actually transacting.

What to do? Email us for updates on when the latest white papers are coming out on the subject. The basic introductory pages are free, but the full reports are not. Much like the aircraft review service, these will be basic pointers to keep veterans and the uninitiated alike out of trouble when it comes time to pull the trigger on the transaction. Sample questions are:

What is wheeling the title?
How many middle men can be at the table?
What is a fair commission to pay?
What are similar aircraft selling for now?
How does Aircraft Bluebook vs. Vref Publications compile their data?
What is the range of data variation from published wholesale and retail rates?
How long do I have to wait for my aircraft to rise in value?

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